Advantages of Email Marketing for a B2B E-Commerce Company
Email is an owned channel. It is completely under the jurisdiction of the organization. We'll start with the history and goals of email marketing in this part. Next, we'll discuss what constitutes successful emailing. The final two paragraphs address the hotly debated themes of spam and mobile marketing. Before an organization decides to begin an email marketing campaign, it’s important to define the objectives. The advantage could be increased sales. Emails are intended to attract customers or to sell more to existing customers. A good example is Amazon’s email program, targeted at both customers and prospects and driven by Amazon’s deep and rich data on both groups. It’s also good for retention. Email lends itself perfectly to the retention of existing customers by keeping them informed of developments, new products, and the status of any deliveries. In addition, existing customers can be rewarded by giving them an extra discount via email marketing for a future order. It can reduce costs as well. By replacing traditional postal service with email, significant savings can be made, money is saved mainly in the reduction of envelopes, printing, and postage. Particularly for companies that have a large number of customers or stock, the savings can be considerable. One example is a UK clothing retailer. Next. Whereas in the past a huge number of bulky and expensive paper catalogues were sent by post, this has for the most part been replaced by email and the Internet. Finally, it can encourage website visits. Email is perfect for encouraging website visits. By placing hyperlinks in your emails, the recipient is only one click away from (specific) parts of your website. For example, the recipient who wants to buy the product that is promoted in the email can purchase it directly online via the website.
In the digital marketing communication funnel, email marketing can play a role in each of the following four phases. It is therefore a widely applicable communication method.
1. Awareness: An organization may easily and rapidly present unfamiliar brands of their own or those of partners via email. This can be accomplished by sending emails solely devoted to the unknown brand's information, or by quietly mentioning the brand in an email about a comparable successful product.
2. Capture: An email can pique recipients' curiosity and encourage them to visit the landing page or website. This may be accomplished in an email by customizing it.
3. Conversion: A link in an email might take you straight to a shopping cart or order form. This can translate incredibly well in practice.
4. Loyalty: An email can help you enhance your relationship with your current consumers. This is made feasible, for example, by the convenience of use made possible by the immediate action that individuals may take as a result of receiving an email. Customers are routinely rewarded for their loyalty with special offers and discounts through email. Email helps you to create a connection with the receiver primarily via the utilization of data, such as the recipient's areas of interest. You can inquire about their hobbies and then tailor following emails to their preferences.
Marketing automation is a trendy issue in the business world right now. Marketing automation is simply the process of automating your marketing efforts. This is true for email marketing as well as other mediums. In addition to email, you may employ SMS and traditional direct mail as part of an automated campaign. This may be done entirely automatically. Channels complement one other nicely in this way, and you can operate more swiftly and effectively because you don't have to communicate anything manually. When effectively leveraged, marketing automation makes businesses more responsive to customers and prospective customers, providing them the support and guidance that builds trust over time. These are the advantages that automation can bring to B2B company:
1. It will make sales and marketing teams more productive: when your salespeople and marketers don't have to worry about mundane duties, they can focus on topics that are more important to your company's success, such as long-term strategic planning. To put it another way, marketing automation enables your employees to perform what you recruited them to do: achieve your major objectives and propel your company ahead.
2. It will enhance company’s lead nurturing efforts: it's all about being responsive when it comes to converting leads into paying clients. That makes sense—customers like companies that respond to their actions and reply to their questions swiftly and effectively. Companies that reply to new leads within the first hour, for example, are 7 times more likely to qualify that lead, according to a recent Harvard Business Review research. Marketing automation ensures a quick reaction, which implies more sales for your company.
3. It will boost company’s revenue: as previously said, the number one reason that 80 percent of marketers utilize it is to increase income. It's also why B2B marketers that use marketing automation tools enjoy a 20% boost in new sales prospects on average.
4. It will help company to retain existing customers: retaining an existing client is far less expensive than acquiring a new one. Marketing automation technologies (such as CRM) will provide you with the data you need to better address the issues of your present clients. Those same technologies will organize that data and make it simple for your customer service representatives to access and use it, resulting in improved service quality and increased loyalty and confidence.
5. It will help company to improve their marketing strategy: marketing automation solutions can assist you assess the efficacy of your marketing activities in addition to making your organization more responsive to your consumers and prospects. Your marketing staff will be able to continuously improve their marketing methods once they know which ones are working and which ones aren't, resulting in even more sales.
