Strength and Opportunity of Shopify

Shopify is an online e-commerce platform allowing merchants to create online stores and sell their products. And they make money by charging merchants relative subscription fees. Shopify’s mission statement is “to make commerce better for everyone, so businesses can focus on what they do best: building and selling their products“. As of Dec 2021, Shopify is used by more than 2 million businesses in 175 countries worldwide. Nowhere else does Shopify associate itself with online commerce, which is telling that Shopify no longer sees itself as just an e-commerce software. What makes an online snowboard store become this huge e-commerce empire? Let’s find out.

SWOT analysis

Below, there is a SWOT analysis for Shopify:

User-friendliness is always the biggest strength of Shopify. It highly lowers the entry level for businesses who want to do online stores. It is easy to use with a clear design and a simple edition. Without assistance or prior technical experience, customers may freely set up and run their stores. Additionally, a wide selection of themes is available for the store's layout. They all respond quickly and adjust to any device. And, for those that require additional functionality, there are premium themes to pick from.

Right Outlet

Since COVID-19 had a huge impact on global business. People’s demand for digital transition and transformation has increased. And Shopify is the perfect platform for them. More importantly, Shopify has a compatible integration with current trending apps. There is still more territory to explore, even if it now interfaces effortlessly with many products on the market. Integration with cutting-edge, popular applications helps increase Shopify's client base. In a conclusion, this COVID time actually accelerates the growth of Shopify a lot.